On this day, 24 years ago, photofocus.com opened its virtual pages for photographers of all styles, skill level and expertise. Our online magazine has come a long way since, and we’re thrilled to be celebrating another year of photography inspiration, learning opportunities and boundless creativity with you. So, for today, allow us to share some…
“No way,” I said to our Fujifilm reps when they told me that the new Fujifilm 30mm f2.8 R WR Macro lens could focus super closely on my watch dial. What followed next was a very excited, mouth gaping wide-open smile on my face. Indeed, the Fujifilm 30mm f2.8 R WR Macro is capable of…
“I thought you were done this year,” I said to our Fujifilm rep as we walked around Chelsea, NY while using the brand new Fujifilm XT5 camera. Apparently, so did he. No one thought Fujifilm would be rolling out another announcement after Fuji X Summit. However, the Fujifilm XT5 is the retro-SLR style version of…
We’ve all been there, starting with a blank canvas, unsure where to even begin or what to create. If only there were a tool to easily bring your idea to life in seconds. Today, we’re excited to unveil the Picsart AI Image Generator, a new feature in the Picsart mobile app that allows creators to…
The year was 1902. It was early March, and Alfred Stieglitz had just formed the Photo-Secession, an art movement for photographers. It was snowing in New York City, and Stieglitz and his colleagues were getting ready to open their first exhibition. They were a daring bunch, employing tools like darkroom manipulation and special lenses and…
Stuck at home on a miserable day? Why not take a creative class (or two) to fill in a dreary afternoon? What better time to learn something to set your inspiration on fire than a day when you really don’t want to be out shooting? Here are some ideas. ThinkTapLearn ThinkTapLearn Have you checked out…
I am sometimes a bit shocked when brands release their own flashes. But this time around, I think Canon has gotten it right. The new Canon EL-5 speedlight isn’t super pricey, and it’s doing things other flashes just can’t do. While it’s not as affordable as what Godox and those other brands have, it’s providing…
There wasn’t anything that could prepare me for seeing the Canon RF 135mm f1.8 L IS USM. Canon has really outdone themselves here. This big lens provides smooth, circular bokeh that is gorgeous. They’re also packing image stabilization into it, and it focuses to just over two feet away. What’s more, it will cost about…
There are certain Nikon lenses that I consider truly unique and special. My favorite of theirs is the 40mm f2. Nikon has quite a few good lenses on the telephoto end too. But the new Nikon Z 600mm f4 S has a built in 1.4x teleconverter that you can switch on and off. Combine that…
Whether you’re a film photographer or a fan of the film aesthetic I’m sure you’ve heard about Kodak Portra 400. It’s one of the most popular emulsions still available today, so much so that I’m sure there are lots of filters and presets inspired by it. It’s an especially beloved film among portrait and wedding…
