Fujifilm expands native Camera to Cloud integration to include FUJIFILM X-H2

FUJIFILM North America Corporation recently announced that the FUJIFILM X-H2 mirrorless camera will join its sister camera, FUJIFILM X-H2S, as part of a collaboration with Adobe. This partnership is set to provide the world’s first native Camera to Cloud (C2C) integration capability for digital still cameras, powered by Frame.io. Planned for release this spring, the firmware will enable production workflow from anywhere in the world. This big development will make remote production and workflow extra fast, secure and effortless for content creators.

While the firmware update was originally announced for the Fujifilm X-H2S, X-H2 users with the FT-XH file transmitter accessory will also be able to utilize this revolutionary integration. With their paid Adobe Creative Cloud or Frame.io subscriptions and an internet connection, they can send over any combination of still photos or video files to Frame.io, straight from the camera. “This will accelerate production workflows and create opportunities to remotely collaborate in real-time by providing centralized access to still and video assets as they are being made — even across multiple users,” FUJIFILM’s news release noted.

To build on the exciting possibilities from this innovation, FUJIFILM is also inviting U.S. content creators to join their Early Access program for the upcoming functionality. The contest is also open to non-Fujifilm users, and no purchase is necessary, making it the perfect opportunity for those who are curious about both the Fujifilm workflow and the C2C integration.

“Contest winners will be selected based upon their specific use cases for how C2C can streamline the way they work, and we’ll work closely with them to integrate C2C into their photo and video workflows,” said Victor Ha, Vice President of Electronic Imaging and Optical Devices Divisions. “We’re looking for creators from a variety of genres; from street photography to weddings to commercial. Exposing a talented team of real-world creators to C2C prior to the global launch will not only enhance these creators’ skill sets and set them up for continued success but will provide our development team with critical feedback in real time as we continue to advance the capabilities of C2C.”

A total of 10 winners will be given the once-in-a-lifetime opportunity to become C2C Pioneers. They will work directly with the FUJIFILM North America Corporation Electronic Imaging Team to put the revolutionary integration to the test. The winners will be provided with either the FUJIFILM X-H2 or X-H2S kits, and a C2C-enabled Frame.io account as part of their participation.

Interested in becoming a Camera to Cloud Pioneer? Check out the Early Access Program contest rules and apply through www.fujifilm-frameio-c2c.com. Submissions close on March 6, 2023, 11:59 pm EST.